At Tesla, we don’t just make cars, we’re changing the way cars are made, starting with the design process. That’s why we made the Cybertruck, the first truck built from the ground up with one thing in mind and one thing in mind only: Elon Musk.
The car companies of yesteryear would have spent months doing market research in order to design a truck that “consumers actually want”. Pfft. You wanna know how we designed the Cybertruck? Elon Musk walked into a design team meeting, handed them a napkin sketch and said “I want the car from Total Recall but make it fashion.” And guess what? That’s exactly what we built.
The Cybertruck can beat a Ford F-150 in a tug of war and outrace a Porsche 911, because when our design team asked Elon what the design specs were, he said “I want it to be able to beat a Ford F-150 in a tug of war and outrace a Porsche 911.” And when the design team said “oh, ummm, okay, but like, do you want it to have a certain battery size? Battery range? Peak power? Torque?” Elon Musk said “I want it to be able to beat a Ford F-150 in a tug of war and outrace a Porsche 911,” so those are the only two criteria the team designed for, and everything else just sort of ended up how it ended up.
If you want a truck that’s “traditional” or “practical” or “works”, then go ahead, buy a Dodge Ram. But if you want a truck made out of the most expensive steel alloy ever made, then you need the truck where every design decision was made solely at the behest of Elon Reeve Musk. Could we have picked a cheaper, equally durable material? Of course we could have. But Elon was really adamant about that super expensive steel alloy for some reason, and nobody wanted to fight him on it.
And while we’re talking about design details, you might have noticed that the Cybertruck doesn’t have side view mirrors. And that’s because the Cybertruck doesn’t need side view mirrors. Why? Because Elon Musk said so, that’s why. And when the design team tried to remind him that side view mirrors are a requirement for National Highway Traffic Safety Administration approval, Elon Musk stuck his fingers in his ears, closed his eyes, and shouted “I’m not listening! I’m not listening!” That’s called trusting your vision, and it’s why all of Elon Musk’s ideas are good ideas, especially Cybertruck.
So pre-order your Cybertruck today and get the truck that Elon Musk always wanted, and then insisted get made. At Tesla, we’re all about defying expectations, and we’re sure the Cybertruck will defy yours. Oh, and speaking of defying expectations, we’re estimating that the first Cybertrucks will be delivered in late 2021, but don’t be surprised if that gets pushed out to around 2023, because being on the cutting edge takes a long time, and because Elon might have a few more last-minute design requests.